Find out what real branding is - and how it specifically applies to a general contracting business. You may think you already know what branding is, but it goes way beyond just getting your business name out there. Inside my book, you will discover the six elements of a brand and how you can truly differentiate your business from a "sea of sameness". You will learn how to make your business the go-to general contractor in your area... 

After you have gotten smart on how to brand your business, you will want to take advantage of the key marketing channels for a general contracting business. Using these channels I will show you how to establish yourself as the authority in your area. I will show how you to make your prospects know, like, and trust you long before you ever meet them. And, I will show you how to set up your web presence like a pro - and how make your business more findable online by your local prospects. I will even tell you how to crowd-out the competition...

As you work to build your brand, it’s important to be prepared for common obstacles that may come your way. It is your job to be honest, do your best work, and help the client feel at ease. I will show you the ten main elements to help you not only build your brand, but also to maintain it. It is amazing how many contractors violate the second element - and end up with a tarnished brand in the process. You won't want to miss any of these...

You are now well-positioned to receive more jobs. It is time for you to actively generate and handle new leads to land more jobs. I will describe the different types of leads, how to qualify each type, and the best way to handle each type. I will identify excellent lead sources that actually produce great prospects - and how to ensure the leads keep coming. And, I will show you arguably the best lead source that many general contractors simply do not realize is available to them. But, you will, and I show you how to get it working for your business right away...

Now that you’ve built your brand and marketed your business in order to get more leads and close more deals, there are two more tips I will share with you. Find out how association and preeminence can help your business go from good to amazing.